By the fall of 2003 my partner and I had been in practice nearly 2.5 years and had fully realized that we didn’t know what we needed to know in order to actually grow our practice. We were stuck at about 65-70 visits per week and had attempted different methods of marketing and were having little success, if any, in getting new patients. So finally after receiving many mailings from Measurable Solutions we took them up and registered for the New Patient Course.

I instantly knew that there was something to this. It seemed so simple, yet it was a plan that made so much sense. It was a plan which had to put some order into an area of chaos within our practice.

We immediately went home and began implementing what we had learned in the course and within six weeks started to see marked results. And within three or four months had grown to approximately 115 visits per week. The phones were ringing and we were really getting busy. It almost seemed to snowball. The more patients we saw the more patients we got better and the more people heard about us.

Over the next 2.5 years our database of physicians who had referred to us at least one patient over the past six months grew from 35 to 104. We were seeing more new patients from the referral sources who already knew us, plus we were getting referrals from physicians who had never sent us anyone previously. And our patients had become such strong advocates for us.

The practice has now grown nearly four times the size it was when we decided to visit Measurable Solutions. We have been able to comfortably make wise decisions about the future of the practice because we have known exactly what to do to cause the practice to grow. For us, this has been a time-proven commodity and was probably the smartest business investment we ever made after deciding to go into private practice. I just cannot imagine running a practice without this material. My only regret is not doing the New Patient Course sooner.

-- Kevin Cappel